Typos reduce your chances of ad success
Your ad is your key selling tool – it is the first and only chance to catch your target audience’s attention. If the ad has spelling or grammatical errors, you will lose ad credibility, which may result in the person moving on to another alternative.
When you post an ad, it’s very important to spend a couple of extra minutes to check for typos. Remember that if you are looking for a job, the employer will be on the lookout for any mistakes; or even if you are trying to sell a second hand car, your ad may look like a scam.
It is well-known that spelling mistakes can reduce 50% of your sales.
Some tips on how to avoid spelling and grammatical mistakes
- Write your ad in Word or similar copy writing software
- Always do a spellcheck
- Be descriptive about the item/ service that you are advertising
- Keep your language simple and to the point
- Use a thesaurus and dictionary to help your ad copy





